On Creative Effectiveness w/ George Tannenbaum

In this episode we up the creative content by talking to veteran creative director George Tannenbaum about the changing nature of the advertising industry, the deification of data and why he thinks procurement deserves to win in their negotiating battles with agencies.


Blair Enns
Win Without Pitching
Blair's Twitter
Blair's Linkedin


Leah Power
The ICA
Leah's Linkedin
The ICA's Linkedin


George Tannenbaum
George’s blog: Ad Aged
GeorgeCo
George’s work site
George’s Linkedin


Rory Sutherland’s book: Alchemy


Blair's Innoficiency Problem article