The Day Everything Changed in CPG w/ Christy Lebor

Former big brand marketer Christy Lebor joins the pod to describe what she sees as the pivotal moment when CPG companies shifted from innovation-seeking to efficiency-seeking. She also talks about the folly of zero-based budgeting and why agencies will never be strategic partners to their brand manager clients.


Blair Enns
Win Without Pitching
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Blair's Linkedin


Leah Power
The ICA
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The ICA's Linkedin


Christy Lebor
Christy's Linkedin
Smash Brand