8 Things Every Agency Says w/ John Gleason
Blair Enns Blair Enns

8 Things Every Agency Says w/ John Gleason

Hosts Leah Power and Blair Enns welcome their first guest to the podcast, John Gleason. John shares his views on the procurement/agency relationship and lays out the same 8 claims almost every agency makes.

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The Innoficiency Problem
Blair Enns Blair Enns

The Innoficiency Problem

Blair puts forward his Innoficiency Principle—the idea that innovation and efficiency are mutually opposable goals—and discusses why the “Marketing Procurement Problem” can be explained by this principle.

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